Dashboard - Attention Metrics: Volume & Quality Scores

• Attention Metrics: Volume & Quality

About Realeyes

• Tell me more about Realeyes

Value of Emotions

• Is there value in examining emotional responses?
• How does emotion tracking help me make better media and creative decisions?

Theory of Emotions

• Did you invent your own system to taxonomize human facial movements?
• Are there cultural differences in people’s emotional reactions?
• Is there a significant difference between men and women’s emotional reactions?
• Do people respond with different levels of intensity to different media?

Technology

• How many facial points does your technology track?
• What are the benefits of automated facial coding?
• Do you have technology white papers?
• How does emotion tracking work?
• Is your software academically proven?
• Do you account for people whose faces look naturally happy or sad or…?
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Pricing

• Does audience targeting affect the price?
• Does sample size affect pricing?
• What are the options for including survey questions?
• How much does it cost?
• Does the media type affect the price?
• I have a fixed budget, what are my options?
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Products

• Do you have a demo of your emotion tracking technology?
• Do you have any additional demo studies?
• Can I customize the questions for an EmotionAll® Plus study?
• What type of outputs can we expect?
• Do you have study and results examples?
• Which countries can I run tests in?
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Support

• How do I track my request?
• When can we expect to receive a response?
• How should priority levels be assigned to requests?
• How do I submit a request?

Data Protection

• Are you GDPR compliant?
• Do you have a privacy policy?
• Do you have a data ownership policy?
• Do you have robust measures in place to protect confidential material?

Study Knowhow - EmotionAll® and EmotionAll Plus® Studies

• Can survey questions be included before or after the emotion measurement?

Study Knowhow - Tech-only Studies

• What is required in order to upload our survey data to the dashboard?
• Can we detect whether participants' computers meet all technical requirements?
• Are there any best practices when using our own panel?
• How do you monitor participants between platforms?
• Can redirects be used to send participants to and from your platform?

Data Collection - Webcams & Technical Requirements

• What browsers are compatible with Realeyes Live Measurement technology?
• Are there any technical requirements?
• Can you use any webcam?
• Are webcams widespread enough to provide a representative sample?
• Do you offer support for platforms other than Flash for conducting the experiments, such as HTML5?

Data Collection - Sample

• Can we use our own panel?
• What demographic information can I obtain about participants?
• What sample size would you recommend?
• Which panels do you work with?
• What methodology is used for recruitment?
• How do you source sample?
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Data Collection - Launched Studies

• Can I see what a study looks like from the participant’s point of view?
• Is there an average turnaround time?
• Can I keep track of the results while the study is live?

Data Collection - Data Quality

• Do I need to worry about the picture quality?
• How do you account for occlusions or movement away from the camera?
• Why aren't all collected sessions included in the final data set for emotions analysis?

Dashboard - Overview

• Can I share the dashboard results with my client?
• Can you weight the emotions data?
• Where do I access my results?
• How do I rename my study?

Dashboard - Media Library

• How do I rename my video?
• Are there any ideal specifications for my media?
• Can you test different types of media?
• Are there restrictions on the media length, and can the media length affect the results?

Dashboard - Charts

• Can I compare the trend lines of multiple videos on a single chart?
• How do I read/interpret the information in a chart?
• How do I recreate dashboard charts using Excel?
• What is smoothing?
• Can I change the colours used in the line graphs?
• Can I tailor my demographic segments?
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Dashboard - Norms

• What duration brackets do you use for norms?
• How can I tell if my video's scores are significantly different than norm?
• How do I add new norm categories?
• What are the definitions of the norm metrics?
• Do you have norms?
• What norms are available?
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Dashboard - EmotionAll® Score

• Why are the EmotionAll® Scores for the individual demographic splits higher than the overall EmotionAll® Score?
• What is the distribution of EmotionAll® Scores in your database?
• Are EmotionAll® Scores available for segmented groups?
• What are the definitions of the EmotionAll® metrics?
• What is the value in using the EmotionAll® Scores?
• How is the EmotionAll® Score calculated?
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