About Realeyes

• Tell me more about Realeyes

Value of Emotions

• Is there value in examining emotional responses?
• How does emotion tracking help me make better media and creative decisions?

Theory of Emotions

• Did you invent your own system to taxonomize human facial movements?
• Are there cultural differences in people’s emotional reactions?
• Is there a significant difference between men and women’s emotional reactions?
• Do people respond with different levels of intensity to different media?

Technology

• What emotions do you measure?
• How many facial points does your technology track?
• What are the benefits of automated facial coding?
• Do you have technology white papers?
• How does emotion tracking work?
• Is your software academically proven?
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Pricing

• Does the media type affect the price?

Products

• ★ PreView testing methodology
• Preview Q&A
• Do you have a demo of your emotion tracking technology?
• Do you have any additional demo studies?
• Can I customize the questions for a PRO Reporting study?
• How long does it take, once you have received the stimulus material, before a test can be launched?
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Support

• How do I track my request?
• When can we expect to receive a response?
• How should priority levels be assigned to requests?
• How do I submit a request?

Data Protection

• Are you GDPR compliant?
• Do you have a privacy policy?
• Do you have a data ownership policy?
• Do you have robust measures in place to protect confidential customer materials?

Study Knowhow - PRO and STANDARD Studies

• Can survey questions be included before or after the emotion measurement?

Study Knowhow - Tech-only Studies

• How to merge data from different ads?
• Can I check the final status of each individual session or participant ID?
• What is required in order to upload our survey data to the dashboard?
• Can we detect whether participants' computers meet all technical requirements?
• Are there any best practices when using our own panel?
• How do you monitor participants between platforms?
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Data Collection - Webcams & Technical Requirements

• What browsers are compatible with Realeyes Live Measurement technology?
• Are there any technical requirements?
• Can you use any webcam?
• Are webcams widespread enough to provide a representative sample?

Data Collection - Sample

• Do you perform Quality Control on your participant sampling?
• Can we use our own panel?
• What demographic information can I obtain about participants?
• Which panels do you work with?
• What methodology is used for recruitment?
• How do you source sample?
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Data Collection - Launched Studies

• Is there an average turnaround time?
• Can I keep track of the results while the study is live?

Data Collection - Data Quality

• Do I need to worry about the picture quality?
• How do you account for occlusions or movement away from the camera?
• Why aren't all collected sessions included in the final data set for emotions analysis?

Dashboard - Overview

• ★ Dashboard permissions and roles matrix
• How is the Realeyes Score validated in the real world?
• What is the definition of Interest, Engagement, and Impact?
• What is the Realeyes Score comprised of?
• Do you have averages of the Realeyes Score for different sectors?
• What is the Realeyes Score?
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Dashboard - Media Library

• How do I rename my video?
• Are there any ideal specifications for my media?
• Can you test different types of media?
• Are there restrictions on the media length, and can the media length affect the results?

Dashboard - Charts

• Can I compare the trend lines of multiple videos on a single chart?
• How do I read/interpret the information in a chart?
• How do I recreate dashboard charts using Excel?
• What is smoothing?
• Can I tailor my demographic segments?
• Is there a minimum of required sessions to segment the data?
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Dashboard - Norms

• How to use Benchmarks Tool
• How to find the number of videos and views included in the norms
• What duration brackets do you use for norms?
• How can I tell if my video's scores are significantly different than norm?
• How do I add new norm categories?
• What are the definitions of the norm metrics?
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