We are the global technology leader in measuring how people feel as they view video content. Founded out of Oxford University in 2007, we are now composed of 40 top professionals in London, New York, Boston and Budapest offices, with 11 PhDs in R&D.
Using the latest in computer vision and machine learning technology, we teach computers to recognize facial expressions and associate them with the correct emotion. Through this automated coding method, we measure people's emotional reactions via webcam as they view video content. All responses are aggregated in near-real time on our Dashboard where we deliver the unbiased, subconscious reactions of customers of any demographic, from anywhere in the world. With over 90% of human behavior being driven by emotions, we provide crucial consumer insight to help our clients make better business decisions.
For more information, watch our 1-minute overview video here.