Based on the statistical tests we have performed on a large number of media from our database, we found that the Realeyes Score shows a connection to certain opinion-based survey performance indicators. Our results show that the Realeyes Score has a predictive power on anticipating whether the media will attract people (they like it / would watch it again) and what their opinion will be on the video (they find the video boring or interesting).
'Interest' combines binary attention and emotion traces at the respondent level to build a second-by-second signal that distinguishes distraction, attention, and attentive engagement (as a reaction to the content). The Interest signal is then aggregated at the segment level to form the Interest Score.
The Interest Score takes into account emotional engagement and attention levels at the same time - in relation to one another - to describe the behaviour of the audience. Despite other metrics - like Engagement or Impact - the Interest score looks at each individual from the audience separately to discover patterns in their attention and emotions.
The Interest Score relates to the reaction of individual viewers whenever they occur during their viewing of the ad, and shows the power of the creative to keep the attention of viewers and emotionally engage them - not only at its peak points, but throughout the entire length of the video. The Interest Score decreases when viewers get distracted, increases slowly when they are attentive and neutral at the same time, and increases more when they react to the content.
To show the comparative performance of the media tested, the Interest Score is indexed against all video creative tests in our Realeyes database to form the Interest Rank (RE Interest). Scores rank from 1-100, where 1 belongs to the lowest performing ads and the best performing ads reach a score of 100.
Engagement is a composite metric calculated from Realeyes' emotion metrics, designed to capture whether any of the most frequent basic emotions were expressed by the audience as a reaction to a given second of the media. RE Engagement relies on Engagement peaks, thus showing the power of the most emotionally engaging scene of the creative to capture the audience, looking at both positive and negative emotions. RE Engagement is indexed against all video creative tests in our database, scaling from 1-100.
Impact shows the extent to which a creative made a positive impression on the audience at its Happy peak (the moment where the highest % of the audience expressed Happy emotion) and during its final seconds. RE Impact is indexed against all video creative tests in our database, scaling from 1-100.
The Realeyes score is a composite score made up of three components: Engagement, Impact, and Interest. Each component score is indexed against all video creative tests in our Realeyes database.
Components of the RE Score are not weighted with the same importance. Impact and Engagement (Peak of Engagement) are equally weighted to form the Emotion Rank. The following weights are used for Interest Rank and Emotion Rank to get the final value of the RE Score:
Realeyes Score = Interest Rank*0.4+Emotion Rank*0.6
Component scores capture the following behaviours:
- Impact: Happy peak and Happy at the ending scene
- Peak of Engagement as Engagement (both positive and negative emotions)
- Interest: individual patterns in Attention and Engagement
Yes. It’s possible to set the Realeyes Score norms by several criteria: sector, ad length, country, etc. to compare the performance of the media against others in different dimensions.
The Realeyes Score (0-100) indicates the overall expected performance of an advertisement video, based on viewers’ emotional engagement and attention. It is a composite metric, comprised of three key components: Interest (40%), Engagement (30%), and Impact (30%).
The Realeyes Score integrates measurements of the relative degree to which a video was able to: 1) Generate and sustain viewer interest; 2) Stimulate a strong emotional moment (either positive or negative); and 3) leave a lasting positive impression on the audience.
The Realeyes Score shows the comparative performance of the tested media against all creatives in our database. Scores rank from 0-100, where 0 belongs to the worst performing ads and the best performing ads reach a score of 100.
No, we are not able to weight the emotions data. The data displayed on the dashboard is presented exactly as it is collected.
All study results are available directly from the Realeyes Dashboard.
If you don't already have a Dashboard account, you can sign-up for one here. After signing-up with your company email address, you will be given automatic access to your study results based on your email domain.
In addition to the outputs that are accessible from the Dashboard, full support is available to help with interpreting results and using the reporting features. Get in touch to discuss your results here.
Studies can be renamed directly from the Dashboard. To do so, open the study you would like to rename by clicking on the thumbnail of the video.
From there, click on the current study title at the top left of the page to edit the text.