The Realeyes Score (0-100) indicates the overall expected performance of an advertisement video, based on viewers’ emotional engagement and attention. It is a composite metric, comprised of three key components: Interest (40%), Engagement (30%), and Impact (30%). 

The Realeyes Score integrates measurements of the relative degree to which a video was able to: 1) Generate and sustain viewer interest; 2) Stimulate a strong emotional moment (either positive or negative); and 3) leave a lasting positive impression on the audience. 

The Realeyes Score shows the comparative performance of the tested media against all creatives in our database. Scores rank from 0-100, where 0 belongs to the worst performing ads and the best performing ads reach a score of 100.