We ask a standard set of survey questions including Favourability, Purchase Intent, Brand Recall, Brand Impact, Likeability, Informative, Memorability, Intrigue, Shareability, Viewability and Sentiment Analysis as part of our PRO studies in order to provide survey norms and continue expanding our normative database.

However, there is some flexibility available in the wording of our standard questions. For an additional fee, we can ask also include custom questions in addition to those which come standard with PRO Reporting.