Are there cultural differences in people’s emotional reactions?

People everywhere experience and display the same set of basic emotions described by Dr. Paul Ekman. In the studies we have conducted so far, we've been able to track these six ‘basic’ emotions in all countries.

However, there are cultural differences in when and how often the basic emotions occur. For that reason, we take into account possible cultural differences in how people respond to video by providing country level norms.




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