The Realeyes score is a composite score made up of three components: Engagement, Impact, and Interest. Each component score is indexed against all video creative tests in our Realeyes database. 

Components of the RE Score are not weighted with the same importance. Impact and Engagement (Peak of Engagement) are equally weighted to form the Emotion Rank. The following weights are used for Interest Rank and Emotion Rank to get the final value of the RE Score:  

Realeyes Score = Interest Rank*0.4+Emotion Rank*0.6 

Component scores capture the following behaviours: 

• Impact: Happy peak and Happy at the ending scene 
• Peak of Engagement as Engagement (both positive and negative emotions) 
• Interest: individual patterns in Attention and Engagement