Are there restrictions on the media length, and can the media length affect the results?

We offer both long and short-form testing, which includes both video and static images at any stage. Although our technology has the capability to test any length of media, we see the best results with videos under 30 minutes in length.

It is important to note that the type of stimuli can affect the level of emotion that is evoked. For instance, we often see that responses to animatics, still images, and web/package designs and concepts, are muted in comparison to TV or online video content. That being said, we have norms available by a number of media types for direct comparison to similar content.

If you have any questions about the viability of your media please reach out to your dedicated sales contact or

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