Do you measure more than the seven basic emotions?

Yes, in addition to the seven basic emotions: happiness, surprise, fear, sadness, disgust, confusion, and contempt – we also calculate measures of engagement and valence, and a general negative emotion classifier.

  • Engagement: a measure of whether participants have any expressive reaction to a stimulus.
  • Valence (Net Positivity): a measure of whether a reaction is more positive or negative. This measure helps to elucidate the emotional “tenor” of the viewing experience by deducting Negative from Positive.
  • Negative (Net Negativity): a measure of whether participants are showing an emotion classified as negative.

For further detail on each of our metrics, visit our Glossary.

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