What is VTR?

VTR stands for View-Through Rate. It measures the percentage of views that have completed watching the video from the beginning. It is a commonly used metric to assess the ability of a media to sustain the attention of its viewers. At Realeyes, we provide a predicted VTR estimated based on PreView audiences.   

Predicted VTR is a feature currently in advanced development that will feature in an upcoming version of PreView. 

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