We launch the test as soon as we receive all the media clips. For most markets, you can expect to see results 48 hours from when you have provided us with your ad. But it also depends on the survey type you are running your media with. PRO studies tend to be in the field longer than PreView or Standard because of longer survey interview time (more survey questions).
More information about the specific markets available and their respective turnaround times can be found out by contacting your dedicated salesperson.