Scientists estimate that over 90% of human decision making is actually driven by the subconscious. That naturally includes most brand and purchase decisions, making emotions a key driver of commercial success.
Through automated facial coding, we measure people's emotions as they watch video content - and thus truly assess the quality and relevance of that content, enabling our clients to make better business decisions.
Emotion tracking insights can be applied throughout the creative life-cycle to help guide these decisions:
Creative Optimization: Dive deep into how your audience really feels, second-by-second, to determine the strengths and weaknesses of your creative. Know where to modify your video to enhance the emotional impact.
Audience Discovery: Enhance your media plan and your content by knowing exactly who responds best to your video and how.
Media Planning: Make your content’s earned media potential work for you. Whether it’s a low or high performer, allocate your media spend accordingly. Know which creatives to focus on and which distribution channels to bias towards.
Performance Measurement: View a summary of what your video(s) achieves, with whom, and why. Use the results to guide and benchmark future campaigns.