What is the distribution of EmotionAll® Scores in your database?

Globally, the average EmotionAll score is about 5.5. The score works on a relative distribution where the highest proportion of ads will score 5 or 6, and the lowest proportion will score 1 or 10. This means that it’s ‘harder’ to have an exceptional score, and if you score a 7/10, you’re into a high percentile globally and have a much higher chance of the video garnering organic views through sharing. Here is an image of the EmotionAll Score distribution:



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