Do you report on any proprietary metrics?

Yes, in addition to the 6 basic emotions we report on 3 proprietary emotion metrics: Engagement, Valence, and Negative.

We also report on four proprietary EmotionAll® Score metrics: Attraction, Retention, Engagement and Impact. These are derived from academic literature, including the work of Daniel Kahneman, Teixera, et al., and our own extensive experience. Download the PDFs:


For further detail on each of our proprietary emotion metrics and EmotionAll® Score metrics, visit our EmotionAll® FAQ.

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