Yes, in addition to the 6 basic emotions we report on 3 proprietary emotion metrics: Engagement, Valence, and Negative.
We also report on four proprietary EmotionAll® Score metrics: Attraction, Retention, Engagement and Impact. These are derived from academic literature, including the work of Daniel Kahneman, Teixera, et al., and our own extensive experience. Download the PDFs:
- Emotion-induced engagement in internet video ads (Thales Teixeira, Michel Wedel and Rik Pieters)
- Why, When and How Much to Entertain Consumers in Advertisements? (Thales Teixeira, Rosalind Picard and Rana el Kaliouby)
- Evaluation by Moments: Past and Future (Daniel Kahneman)
For further detail on each of our proprietary emotion metrics and EmotionAll® Score metrics, visit our Glossary.