Are there cultural differences in people’s emotional reactions?

People everywhere experience and display the basic emotions described by Ekman.  There are cultural differences in how often they occur. For that reason, we take into account possible cultural differences in how people respond to video.  

Dr Paul Ekman’s research on facial expressions has provided the strongest evidence for the universality of basic emotions, and in the studies we have conducted so far, we've been able to track the six ‘basic’ emotions in all countries.



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