Do opt-in rates vary across countries?

Yes, opt-in rates do vary across countries. The 'opt-in' rate, is the percentage of people that agree to participate in our studies by allowing us to have access to their webcam.

Below are the average rates we see across some of our most common test markets: 

 

Country % Agreed
Australia 61%
Belgium 47%
Brazil 85%
Canada 74%
Chile 75%
China 76%
Estonia 77%
France 69%
Germany 63%
Hungary 73%
Italy  85%
Mexico  78%
Netherlands 65% 
Romania 63% 
Russian Federation 80% 
Serbia 69% 
Spain  73%
Sweden 49% 
Turkey 75% 
UK 64% 
USA 66%  
Avg. Across All Markets 70%

 

Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.