Does audience targeting affect the price?

Our standard full-service tests come with a GenPop sample of N=300. If you are interested in running studies with a narrower target audience, supplemental fees may apply depending the incidence rate of your target group.

Target audiences fall into 1 of 4 tiers depending on the level of difficulty in accessing that specific audience. The supplemental fees that apply to each of these tiers are listed below:

“Standard” targeting = No additional charge
”Green" targeting = Easy. Additional charge of $600
"Yellow" targeting = Moderate. Additional charge of $1,200
"Red" targeting = Hard. Additional charge $2,400

If you have a specific target audience in mind that you are interested in using, please reach out to and we will get back to you with the details on any supplemental fees.

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